The Story of Select Generation

Select Generation began in August 2022 from Sam and Victor’s apartment in Charlotte, NC, with a mission to help local friends on their UPSL team gain exposure and find pathways to college soccer. Using the abundance of collegiate head and assistant coaches in the area Sam and Victor were friends with from their playing days, they organized Select Generation’s first showcase in Matthews, NC, featuring 26 players.

Following the success of the initial event, they expanded their efforts, hosting showcases again in Charlotte, South Carolina, Boston, California, and New York. While mentoring standout players from these events, Sam and Victor identified a need for a clearer, more accessible pathway to connect players with college coaches, particularly for domestic players with limited opportunities.

When Victor returned to Spain, Select Generation expanded its reach internationally, organizing camps and trials with clubs in Salamanca through Victor’s network. To meet the growing demand for high-level talent, Sam began attending more showcases and events to scout players in person with the potential to succeed in the NCAA or abroad.

Today, Select Generation focuses on identifying overlooked elite level players, who possess a relentless drive to succeed. The agency provides opportunities that many players might not otherwise encounter, assisting to help them reach their full potential.
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Select Generation’s mission remains clear: Taking Players to the Next Level.

After facilitating numerous camps and trials across Spain, Select Generation launched its own academy, competing in the eighth tier of the Spanish football pyramid beginning in August 2024. The academy provides a structured pathway for players to continue their development while experiencing the European game first-hand.

Select Generation has organized a series of high-level camps and trials with professional and semi-professional clubs in Spain. These events offer players from different backgrounds the chance to showcase their skills directly to coaches and scouts, increasing their chances of earning opportunities abroad.

Our efforts have already translated into success stories. Over the past six months, several players supported by Select Generation have signed with clubs across various levels of Spanish football. These achievements reflect our commitment to helping talented and driven players take their game to the next level.

Looking ahead, Select Generation is expanding its footprint in Europe. Beginning with the 2025-26 season, we will have a Select Generation team competing in Bournemouth, England. This new chapter will provide yet another opportunity for players to develop, compete, and gain exposure in a highly competitive environment.