The Story of Select Generation

Select Generation began in August 2022 from Sam and Victor’s apartment in Charlotte, NC, with a mission to help local friends on their UPSL team gain exposure and find pathways to college soccer. Using the abundance of collegiate head and assistant coaches in the area Sam and Victor were friends with from their playing days, they organized Select Generation’s first showcase in Matthews, NC, featuring 26 players.

Following the success of the initial event, they expanded their efforts, hosting showcases again in Charlotte, South Carolina, Boston, California, and New York. While mentoring standout players from these events, Sam and Victor identified a need for a clearer, more accessible pathway to connect players with college coaches, particularly for domestic players with limited opportunities.

When Victor returned to Spain, Select Generation expanded its reach internationally, organizing camps and trials with clubs in Salamanca through Victor’s network. To meet the growing demand for high-level talent, Sam began attending more showcases and events to scout players in person with the potential to succeed in the NCAA or abroad.

After facilitating numerous trials and camps, Select Generation launched its own academy, competing in the eighth tier of the Spanish football pyramid beginning August 2024.

Today, Select Generation focuses on identifying overlooked elite level players, who possess a relentless drive to succeed. The agency provides opportunities that many players might not otherwise encounter, assisting to help them reach their full potential.
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Select Generation’s mission remains clear: Taking Players to the Next Level.